Blogs and Stats and Objectives

William Estep
Writing
May 26, 2012

Table of Contents

Jordan McCollum has a great post for writers introducing site analytics and what to look for. Web marketing is a strange combination of advertising, customer appeal, and raw magic.

Tracking your blog: using the data: “What do I do with this information? Again, look for trends. What makes these posts your most popular? The subject? The tone? The search engine presence? Was it informative? Social? Fun? Funny? Personal? Then do that again!
But if you see that certain posts turn away visitors significantly more than average, take a look at those posts. You don’t necessarily have to change them, but you might think twice about using such a negative tone or writing about that subject again.

I agree. There is value in knowing what your visitors are reading and interested in.

It is also pretty darn important to have a clear objective as well.

Jordan is a writer, and maintains a blog for readers and fellow writers. The site has good stuff and is worth following, and the objectives are pretty clear.

I don’t manage that here at The Age of Will. But I’m also not trying to build an audience. Not really. I enjoy writing, and putting my thoughts down in this form helps me gain some clarity.

So I end up writing about personal things, technology, the occasional post about writing…whatever, not a lot of consistency and planning. But it works for me.

Enjoy!

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My First Gloves

We don’t get a lot of cold weather here in Florida, but it’s been chilly the past few days, and my new “Don’t skid, honey!” by Justin Lorkowska gloves are just right.

Comfortable, easy knit, and stylish.

Enjoy!

I have a new role at work. For many years I managed the application development teams, but with recent growth and shifts, I’ve moved to the Marketing and Communications team as an innovation architect. The new role has so many interesting opportunities to learn new skills. One thing I’ve been learning is video editing. Our Marketing team has one videographer. She out-sources a great deal of the filming and editing work, but with limited funds, she does as much as she can personally.

Comfort Without the Bulk

When I was looking to redo the V-Berth on my boat, I researched mattress options, and ran across several ‘under-mattress’ systems and ended up going with the Froli Modular SleepSystems.

The big challenge is ventilation under the mattress.

Affordable and well made
Easy to follow instructions
Easy to assemble and use
Comfortable and adjustable
Great ventilation.

As others have noted, it can be a wrestling match with the Froli to get to the lockers under the cushions in the V-Berth. What has worked for me so far is keeping the overall pieces small enough to handle, instead of creating one large connected piece, I have three smaller pieces: One on port, one for the bench starboard locker cushion, and one for the center key piece.